BREW TOURS

As Pirate Life's Brewery Experience Coordinator, I led the tours team and helped re-carbonate a brew tour that had gone a little flat.

I looked after all the professional stuff: bringing tour pricing in line with the market, overhauling the online booking system, and leading the charge on the weekly Brewer's Shout, dishing up ice-cold schooners and red-hot beer knowledge to thirsty patrons.

Then I brought the fun.

I developed the Backstage Pass tour voucher, transforming a bland booking system into a rockin' wearable pass that made tour guests easier to spot and fit right in with Pirate Life's branding.

I put together the 10 Minute Brewkit: a glorious assortment of flasks, teapots and coffee plungers that let visitors recreate the brewing process in miniature using real ingredients. The beer was terrible and the process was messy, but punters learned heaps and walked away with an experience that set Pirate Life apart from other tours.

I even grew my own hops at home to get a better understanding of the ingredients. Beyond the tours, I created event signage and scrawled cheeky chalk slogans around the beer garden to give the venue a little extra personality.

And I got to taste a lot of great beer. Tough gig.